Consumer Tolerance to IT Downtime
Research suggests UK shoppers will overlook existing brand loyalties.
Research suggests UK shoppers will overlook existing brand loyalties – jumping ship to a competitor – if their preferred retailer’s website experiences even a minute of downtime.To understand consumer tolerance to IT downtime in 2022, we conducted a survey (in partnership with leading research provider Censuswide) of 1,000 UK consumers.
4.9 Excellent