Consumer Tolerance to IT Downtime
Research suggests UK shoppers will overlook existing brand loyalties.
Research suggests UK shoppers will overlook existing brand loyalties – jumping ship to a competitor – if their preferred retailer’s website experiences even a minute of downtime.To understand consumer tolerance to IT downtime in 2022, we conducted a survey (in partnership with leading research provider Censuswide) of 1,000 UK consumers.
Findings included:
- 1/3 of UK consumers would move to a competitors’ website after less than 30 seconds, if their go-to brand suffered an outage
- 38% of UK consumers have been unable to access a company’s website in the past 12 months
- Over 1/5 of UK consumers reported being unable to access a website to buy a newly launched product or service in the past 12 months
4.9 Excellent