In this insight we are exploring five areas where high-performance cloud hosting supports the media industry: 
<ul>
<li style="font-weight: 400;" aria-level="1">Meeting the growing demands of modern media production</li>
<li style="font-weight: 400;" aria-level="1">Scaling production</li>
<li style="font-weight: 400;" aria-level="1">Supporting collaboration across locations</li>
<li style="font-weight: 400;" aria-level="1">Real-time delivery for streaming platforms</li>
<li style="font-weight: 400;" aria-level="1">Keeping assets secure and protected</li>
</ul>
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<h2>Meeting the growing demands of modern media production</h2>
Media companies are facing increased pressure to deliver high-quality content faster and at greater scale. As your production demands grow, from editing and rendering to distribution, traditional infrastructure is often stretched beyond its limits. Large volumes of raw footage, tight deadlines, and complex workflows place a significant strain on internal systems. These pressures can lead to delays in production, higher operational costs, and reduced agility in a competitive market. 
<a href="https://www.hyve.com/high-performance-computing/">High-performance cloud (HPC)</a> provides scalable compute resources, fast data storage, and reliable, low-latency connectivity to support modern media workflows. This infrastructure enables your production team to maintain efficiency throughout every stage of your pipeline. As a result, your team can work without interruption, collaborate more effectively across locations, and meet project goals without being constrained by performance limitations.  
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<h2>Scaling production </h2>
Media-production is often project-led, with each initiative such as film releases, documentary series and live event coverage, bringing their own unique and unpredictable demands. A post-production studio may require significant rendering power in the final weeks of delivery, while a streaming platform might experience a sharp increase in traffic following a major content launch. These fluctuations can place immense pressure on fixed infrastructure. 
HPC offers the flexibility to scale resources in line with demand. Compute power, storage, and bandwidth can be adjusted dynamically, supporting intensive workloads during peak periods without overcommitting to hardware which may sit unused between projects. <a href="https://www.hyve.com/insights/optimise-your-capex-and-opex-migrate-to-a-managed-cloud-solution/">Moving from capital to operational expenditure</a> also helps media businesses manage budgets more effectively, avoiding large upfront investments while ensuring access to the performance required to meet production timelines.  
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<h2>Supporting collaboration across locations</h2>
The shift towards remote and hybrid working models has reshaped how media content is produced. It is now common for creative and technical teams to collaborate across multiple locations, sometimes spanning different countries and time zones. Whilst this approach offers flexibility, it also introduces challenges. This includes slow file transfers, inconsistent performance, and heightened concerns around data security. 
HPC addresses these challenges by enabling secure, real-time access to production environments. Editors, animators, and post-production teams can work on GPU-accelerated virtual workstations from any location, replicating the experience of high-end on-premise setups. Files and applications remain accessible without delay, supporting efficient workflows from initial edit to final delivery. 
This model is particularly valuable for creative agencies, animation houses, and post-production teams which frequently collaborate with freelancers or external partners. By removing geographical limitations, cloud infrastructure helps maintain productivity, protect assets, and ensure consistent performance across teams.  
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<h2>Real-time delivery for streaming platforms</h2>
Streaming services and OTT providers operate in an environment where performance and reliability are critical. Delivering high-resolution video to a global audience, often during major events or new content releases, requires infrastructure which can scale rapidly and perform well under pressure. Delays, buffering, or inconsistent playback can have a direct impact on viewer satisfaction and retention. 
HPC supports real-time encoding, transcoding, and content delivery, ensuring video streams are optimised for quality and speed across a wide range of devices and network conditions. A cloud-based HPC environment is capable of processing multiple video formats and bitrates simultaneously, which is essential for adaptive streaming. Content can be delivered closer to the end user, reducing latency and improving playback stability. High-performance infrastructure also allows for real-time data analysis. This might include supporting personalised recommendations, targeted advertising, and deeper audience insights. These benefits are crucial for maintaining engagement and staying competitive in the industry.  
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<h2>Keeping assets secure and protected</h2>
In an industry built around high-value intellectual property, maintaining the integrity and security of digital content is critical. A single breach or data loss event can lead to significant financial and reputational damage, as well as serious contractual and compliance implications. 
HPC offers built-in enterprise-grade security throughout the entire content lifecycle. 
Measures including data encryption, two-factor authentication, network firewalls, and routine backups are embedded into the environment. For media organisations working under strict compliance requirements, including GDPR or industry standards like MPAA content protection guidelines, working with a certified hosting provider is beneficial. 
Cloud-based <a href="https://www.hyve.com/managed-services/backup-as-a-service/">backup</a> and <a href="https://www.hyve.com/managed-services/disaster-recovery/">disaster recovery</a> also ensure that critical assets remain safe and recoverable, even in the event of hardware failure or cyber incidents. Your team can operate with the peace of mind that your work is protected at every stage. 
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<h2>Why choose high-performance cloud with Hyve?</h2>
<a href="https://www.hyve.com/high-performance-computing/">Our HPC platform</a> is engineered to meet the complex demands of the media industry, from resource-heavy VFX rendering and large-scale video management to real-time global streaming and AI-powered content analysis. 
Our infrastructure delivers the speed and scalability needed to keep production moving, using enterprise-grade hardware including HPE BladeServers, SAN storage, and the latest NVIDIA H100 GPUs. Eliminating the limitations of on-premise infrastructure means we are able to support media teams running intensive workloads with greater agility, without the high upfront investment and physical hardware. 
Each environment is designed and built by our expert team to meet your unique requirements. Whether you are running hybrid production workflows, managing distributed creative teams, or processing terabytes of raw footage, we ensure your HPC platform is fully optimised for performance, resilience, and reliability.  
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<h2>The future of cloud media infrastructure</h2>
Ready to switch from legacy infrastructure which may be limiting your creative workflows? Our HPC platform allows your team to move faster, collaborate globally, and future-proof your production environment. 
To learn more, visit our <a href="https://www.hyve.com/high-performance-computing/">High-Performance Computing (HPC) page</a>, or <a href="https://www.hyve.com/contact-us/">contact us</a> for an initial conversation.

Why Media Companies are Turning to High-Performance Cloud Hosting

Digital transformation involves integrating and upgrading digital technologies across all aspects of your organisation. This could include modernising legacy systems, automating or streamlining processes, adopting new programmes or workflows, migrating to a new cloud environment, or any other shift in digital operations. 
Without clear goals, stakeholder buy-in, and long-term optimisation, digital transformation projects risk delays, inefficiencies, or even failure. In this insight, we are covering 3 key considerations for a successful digital transformation, with actionable advice for every stage.
<h2>1. Bring stakeholders along on the journey</h2>
A digital transformation can make your organisation more streamlined, productive, and cost-effective. However, the changes it can bring may leave employees and other stakeholders uncertain about the plans. Even the best technology investments can fail if the people using them aren’t on board.
Employees may have concerns over systems automating elements of their jobs, or that they won’t be able to use new technology. Investors or shareholders may have concerns that migrating to new systems will cause business disruption. In public sector projects, members of the public will often be concerned about their ability to access public services.
For your digital transformation to succeed, everyone it affects must be on board. There are a few techniques you can implement to ensure this.
<h3>Communicate clearly throughout</h3>
A lack of awareness around a digital transformation can be the biggest cause of concern for stakeholders. To avoid this, you should ensure you clearly communicate with everybody affected, from the beginning of the process. Clarify the purpose of the digital transformation, the benefits it will bring, and detail the process. 
These communications should ideally take multiple formats to ensure nobody misunderstands the message. This could be via a stakeholder newsletter, internal employee email, or face-to-face and online meetings. 
When your stakeholders clearly understand the purpose and process of the digital transformation, they will be less likely to worry about the changes.
<h3>Address any concerns and be open to suggestions</h3>
Even when your stakeholders are fully informed, they may still have questions or concerns. Your communication plan should include the opportunity for feedback and suggestions. 
Employees particularly will understand the day-to-day operations of your organisation through hands-on experience. They will often have suggestions for improvements you had not previously considered. Your team is a vital source of feedback, which you should take into consideration. If you implement an employee suggestion, make sure to acknowledge the person who suggested it, to support goodwill. If you receive a suggestion which is not implemented, explain why. 
<h2>2. Set clear, deliverable goals</h2>
If you undertake a digital transformation without outlining measurable objectives, it will be impossible to tell if the project is successful. It is important to consider from the outset what your desired outcomes are, and what metrics you need to track to assess these goals. 
The specific metrics you will need depend on the type of organisation, your infrastructure or systems, and the end users. However, there are several general areas to consider.
<h3>Employee-related metrics</h3>
For internal systems, the users will be your employees. There are several employee-related metrics to review. The adoption rate of new tools and systems is an incredibly important metric, particularly when adoption is not mandatory. If there is a high adoption rate, this demonstrates that the new technologies meet the needs of your employees. If the adoption rate is lower than expected, you may need to consider improvements. You can also consider measuring improvements on employee productivity. For example, if you were implementing a new CRM to improve onboarding processes, you may measure changes in sign-up rates.
<h3>Customer-related metrics</h3>
If the systems are customer-facing, you should also consider monitoring customer experience metrics. This could take the form of collecting quantitative data, such as changes in conversion rates or cart abandonment rates, or qualitative data, such as customer feedback from online surveys.
<h3>Financial metrics</h3>
Financial metrics determine how your digital transformation affects your bottom line. The primary financial metric for major projects will be Return on Investment (ROI). ROI is a ratio comparing the cost of an investment to the net profit or gain it brings. In a digital transformation, you can weigh up the amount spent, versus the increase in income it brings. For example, an eCommerce business may undertake a digital transformation to a new CMS. This may come with initial costs, but if it allows them to increase conversions and profits, the ROI will be positive.
You can also track any cost savings a digital transformation brings. For example, if you are migrating from on-premise to cloud infrastructure, this will likely decrease your operational costs, as you do not need to pay for hardware, upgrades and maintenance. You may also experience efficiency improvements, resulting in a reduction in operational costs. 
<h2>3. Don’t stop at implementation</h2>
Many digital transformation plans only cover the initial implementation stage, not the longer term adoption and diffusion stages. To avoid wasting money and resources, you should ensure the new systems and infrastructure are being used to full capacity. There are several methods to consider.
<h3>Training programmes</h3>
To ensure the optimum benefit for stakeholders and the organisation as a whole, training is essential. Effective training makes certain all users are confident and efficient in using new systems and processes. The best training format depends on the scale of your organisation and of your digital transformation. For large projects, consider an ongoing programme, with regular sessions for users to learn the systems and ask any questions.
<h3>Ongoing monitoring and optimisation</h3>
Measuring metrics, as detailed above, helps track the initial success, but it is important you don’t stop tracking at this stage. The digital transformation doesn’t end at the implementation &#8211; ongoing action is essential. Continuous monitoring and optimisation supports the long-term success of the project. 
Using the data acquired through tracking all types of metrics &#8211; employee-related, customer-related, and financial &#8211; as well as monitoring the technical performance of the infrastructure, you can identify any inefficiencies. This could include impractical features of the interface, bottlenecks, or unused resources. Focus on how to improve these elements &#8211; this may include adjusting workflows, improving the user experience, and removing inefficiencies. By making these refinements, you can make a significant improvement to productivity. 
Monitoring and optimisation can be a complex process. Working with a managed service provider (MSP) can take the pressure off of your own internal teams and resources. To make the most of your digital transformation, consider the<a href="https://www.hyve.com/insights/how-an-msp-optimises-your-infrastructure-for-maximum-efficiency-and-performance/"> ways an MSP can optimise your infrastructure for maximum efficiency and performance</a>.
<h2>How Hyve can support your digital transformation</h2>
Digital transformation is about more than just upgrading technology. It is a cultural shift towards building seamless, scalable and secure infrastructure. 
From initial consultation to full implementation, we design bespoke cloud solutions tailored to your needs. Whether you&#8217;re migrating legacy systems, optimising performance, or scaling for future growth, our expert-led approach ensures a smooth transition.
Success doesn’t stop at deployment. We provide ongoing training, proactive optimisation, and 24/7/365 direct-to-engineer support to keep your infrastructure performing at its best. Security is also a key priority &#8211; <a href="https://www.hyve.com/insights/protecting-your-infrastructure-during-a-digital-transformation/">discover how to protect your infrastructure during a digital transformation</a>.
<a href="https://www.hyve.com/insights/how-can-your-business-benefit-from-digital-transformation/">Learn more about the benefits of digital transformation</a> or <a href="https://www.hyve.com/contact-us/">contact us</a> for a consultation with our cloud experts.

3 Key Considerations for Your Digital Transformation

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<a href="https://mobile-magazine.com/technology-and-ai/hyves-charlotte-webb-a-need-for-ai-cloud-skills-growth">Originally published by Mobile Magazine</a>
AI is having a transformative impact on cloud infrastructure, with its ability to automate IT systems management, bolster security and improve data management.
However, to confront these changes, businesses will need to address the critical IT skills gap facing businesses around the world. Specifically in the UK, 2023 data highlights that 27% of workers said they lack the sufficient digital skills required for their job role, according to the Oxford Learning College.
According to the Oxford Learning College:
<ul>
<li>29% of workers said their lack of digital skills has limited their pay and career progression</li>
<li>58% of workers say their employer has never given them any training to help close the technology skills gap</li>
</ul>
These types of gaps also impact the wider telco industry, with 42% of telecoms businesses reporting a specialist digital or <a href="https://mobile-magazine.com/connectivity/virgin-media-o2-business-boosting-digital-skills-in-the-uk" target="_blank" rel="noopener noreferrer" data-cke-saved-href="https://mobile-magazine.com/connectivity/virgin-media-o2-business-boosting-digital-skills-in-the-uk">IT skills gap</a> in the market.
With this in mind, Mobile Magazine speaks with Charlotte Webb, Marketing and Operations Director at Hyve Managed Hosting about the changing cloud infrastructure landscape and how businesses can adapt to new technology expectations and confront IT skills gaps.
<h2>Can you introduce yourself and explain your current role at Hyve?</h2>
Certainly! As the Marketing and Operations Director at Hyve, I oversee our global marketing and operational initiatives. I&#8217;m responsible for aligning our regional teams in the UK, US and Germany with Hyve&#8217;s overall growth strategy.
Prior to this role, I joined back in 2020 to lead Hyve’s marketing efforts, where I built a strategy that significantly boosted our sales pipeline and enhanced brand visibility. What drives me most is taking on challenges and achieving new goals, so naturally, I jumped at the chance to join Hyve’s marketing team.
In my current role, I&#8217;m focused on harmonising our operations across the world as we continue to expand our reach. I work closely with the founders, Jake Madders and Jon Lucas, to build business opportunities, create global strategies and plan further business expansion.
<h2>What have been Hyve’s most memorable challenges and successes in 2024?</h2>
2024 has been a real year of growth and development for Hyve as we&#8217;ve expanded our global footprint. A highlight of our journey has been the successful launch of two new regional hubs in Berlin and Austin, which has not only increased our international presence but has also opened doors to new customers and solidified our commitment to localised data sovereignty.
By establishing these new hubs, we&#8217;ve been able to deliver our brand promise of individualised experience to our German and US customers.
Operating closer to them allows us to tailor our offerings to their specific needs and preferences, ensuring a competitive edge in the global market. This personalised approach is a hallmark of Hyve, setting us apart in an industry dominated by large, generic cloud providers, so it’s been incredibly rewarding to extend this approach to new regions.
Of course, this growth wasn’t without its hurdles. Expanding into a new market like the US required building a strong team that embodies Hyve’s unique culture and values. Finding the right talent for this was an initial hurdle, as we sought individuals who not only possessed the necessary skills but also shared our passion for innovation and customer-centric approach.
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We Are Hyve Managed Hosting - Your Cloud Experts

We overcame this challenge by leveraging our existing network, tapping into diverse talent pools, and highlighting Hyve&#8217;s unique culture and career opportunities to attract the best in the field.
On top of this, in early 2024, we had to navigate the changes introduced by <a href="https://mobile-magazine.com/telecommunications/why-deutsche-telekom-broadcom-have-expanded-cloud-deal" target="_blank" rel="noopener noreferrer">Broadcom</a> and our <a href="https://mobile-magazine.com/company/vmware" target="_blank" rel="noopener noreferrer">VMware</a> partnership. To support customers facing significant price increases for their VMware infrastructure that followed soon after the Broadcom &amp; VMware deal, we quickly developed a strategy that involved assessing each customer&#8217;s situation and individually adjusting their server use to provide more cost-effective solutions. By responding to our customers&#8217; needs and developing solutions to reduce costs, we successfully navigated this challenging period and maintained our growth trajectory.
While the cloud market remains challenging with hyperscalers dominance and restrictive vendor behaviour, yet we have grown our headcount by over 30%, launched two new regional hubs, and experienced our strongest revenue growth to date. It&#8217;s rewarding to see our efforts translate into tangible success.
<h2>As organisations increasingly adopt hybrid and private cloud solutions, how is Hyve addressing this market shift?</h2>
We’re seeing an industry shift away from public cloud models to those that can offer more tailored advantages, such as private, hybrid and multi-cloud infrastructure.
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Businesses are recognising that the public cloud can present challenges such as hidden costs and vendor lock-in, and this is where our expertise as a managed service provider (MSP) shines. We consult, build, migrate, and manage cloud environments, ensuring that our customers get the right mix of resources based on their individual needs.
Hybrid solutions, for example, offer the flexibility to combine public and private cloud environments, allowing businesses to optimise performance and cost. Whether our customers are transitioning from the public cloud or integrating private solutions, we provide bespoke support rather than an off-the-shelf option.
For customers who still opt for public cloud, we help them avoid common pitfalls, ensuring they get the most out of their investment.
<h2>How do you see AI influencing customer needs when it comes to cloud infrastructure?</h2>
As we know, AI is quickly reshaping businesses&#8217; expectations across the board. This is no different when it comes to cloud infrastructure, and many companies are still navigating how to embrace its full potential.
While cloud environments are inherently scalable and flexible, there’s often a disparity between AI readiness and actual implementation, which is why businesses need to prepare their cloud infrastructure for AI before they get ahead of themselves with possibilities. This could mean tailoring cloud infrastructure to handle heavy and diverse workloads without the need for businesses to invest in their own costly hardware, for example.
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One of our US customers, a team of data scientists democratising AI, needed a customised cloud infrastructure to accommodate their complex reasoning and knowledge representation tasks. Their requirements were very different from those of a high-speed image recognition system, for example, so a flexible infrastructure was needed to ensure the company&#8217;s unique needs were met.
As customer needs continue to evolve and AI adoption varies, maintaining continuous open communication is crucial to ensure that cloud infrastructure aligns with changing AI business requirements.
<h2>One pressing challenge UK businesses face is the IT skills gap &#8211; how can the industry address this issue to ensure customer needs are met?</h2>
The IT skills gap is something 81% of UK businesses have been negatively impacted by, according to our recent IT and Tech Skills Gap Report. But there are solutions, starting with encouraging more people from a young age, especially women, to pursue careers in technology.
Diversity in the workforce is crucial  – in fact, according to the Boston Consulting Group, companies with diverse management teams have reported seeing a 19% boost in revenue, since harnessing a mix of different perspectives and experiences can create a more collaborative environment that translates into stronger business outcomes.
To add to this, diverse teams should be encouraged across all departments, not just IT, so innovation becomes synonymous with the business at every level.
Key facts
<ul>
<li>65% of business leaders currently work with an MSP</li>
<li>Of those, 90% reportedly do so to address a lack of technical talent</li>
</ul>
Where businesses lack in-house cloud expertise, the technical knowledge offered by MSPs can be useful in not only ensuring that customer needs are effectively met, but also using their expertise to help businesses stay competitive with infrastructure that keeps them ahead in the market.
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