Background
Idiot UK Drivers Exposed is an online video platform dedicated to highlighting dangerous driving in the UK. Established in 2015, the site features user-submitted dashcam footage and has grown rapidly in both popularity and traffic.The platform receives 30-40 new video submissions daily and averages over 10.2 million views each week.
The challenge
Originally hosted on shared servers, the site struggled with sudden traffic surges when videos went viral, especially when picked up by media outlets or TV shows.
One major spike in February 2016 meant Idiot UK Drivers Exposed used 111GB of bandwidth in just one week, overwhelming the shared server and causing the entire site to go offline. It became clear that the platform required a more robust, scalable, and reliable hosting solution.
The solution
Idiot UK Drivers Exposed needed a dedicated hosting partner who could offer:
- Scalability to handle viral traffic spikes
- Predictable and transparent pricing
- Reliable, UK-based support, available 24/7/365
They chose Hyve for our ability to deliver on all of these requirements. The solution included dedicated server space with high bandwidth capacity, and our UK-based support team who are available 24/7/365.
Our approach follows a continuous 4-stage process: Consult, Design, Migrate and Manage.
- Consult: Understanding the site’s traffic patterns, performance needs, and budget.
- Design and Migrate: Building a tailored hosting environment, migrating the site, configuring servers, and fine-tuning for optimal performance.
- Manage: Providing 24/7/365 monitoring, performance tuning, and scalable infrastructure to support ongoing growth.
Since the move to Hyve, Idiot UK Drivers Exposed has continued its rapid growth. The platform now handles traffic spikes with ease, and has expanded its offerings with the launch of an online store, selling high quality dash cams, including those from leading manufacturer, Nextbase.
Hear from Idiot UK Drivers Exposed
“The website gets a huge amount of traffic every day – to date we have reached over 40 million people and are growing fast. Hyve has supported our site with a fast and stable platform to help us to continue to expand as a business. The Hyve team has been exceptionally helpful and were able to give us an extremely competitive package to suit our needs.”
