SEO by the SEA
On Friday 13th September, the BrightonSEO conference returned to the South Coast for another day of talks, discussions, activities and of course, a bag full of freebies.
The event, held at The Brighton Centre, saw 4000 fellow marketers travel far and wide to attend. In between talks you could play table football, have a go on the arcade machines, and even make your own SEO T-shirt – all for free. Planning the day was made simple with the handy BrightonSEO app, where you can view speakers, stage schedules, exhibitors, the venue map, as well as accessing discounts on food and drink nearby!
Representing the marketing team at Hyve, myself and our Head of PPC attended the event for the very first time – and we were not disappointed! We thought we’d give a short recap of what we learnt…
Starting the morning in the Adzooma stage, we opted to attend the Small Budget SEO session, which was split into 3 talks: The cash-strapped marketer’s guide to SEO, Content marketing for links, and Creating PR pitches to land links.
With 3 charismatic female speakers, Helen Pollitt, Stacey MacNaught, and Carrie Rose, this was by far our favourite session of the day. Helen’s unapologetic sarcasm, Stacey’s resource-packed display and Carrie’s lively, free-spirited approach to presenting really engaged the audience.
Helen Pollitt, Head of Digital at Avenue Digital, provided a step-by-step guide to SEO practise for smaller budgets. A condensed list:
- Assess (Do a gap analysis of your resources)
- Strategy (Start small, think different, look for niches and ignore “best practise”)
- Implement (Do competitor research, use custom search engines on Google and find your missing content – #journorequest and #prrequest on twitter)
Stacey MacNaught, Content Marketing Consultant at MacNaught Digital, spoke about link building and content, focusing on:
- Planning content launch dates by topic
- Seasonal content (i.e Black Friday, awareness days/months)
- Data Visualisation (surveys & infographics)
Finally, we thought the best was saved until last with Carrie Rose’s talk on how to get your PR pitch noticed – she whizzed through 132 slides in 20 minutes! Key takeaways for writing an email pitch included:
- Journalists produce between 6-8 articles a day, from up to 600 emails in their inbox, so we need to give it to them on a plate
- Every article needs imagery and a 60-second video
- Don’t write a press release – keep all information in the email body
- Link to any assets in the email and provide extra data, images etc in Dropbox
- Mirror the style of the publication you are pitching to and write your subject line like a headline
The afternoon sessions we attended included Content SEO (Making captions beautiful, How to find content gaps, and SEO forums) and PR & SEO (Digital PR, Measuring the impact of digital PR coverage, and the importance of face-to-face events).
We’ll Be Back!
As a chance for SEOs of all levels to meet, the conference was a brilliant day of learning and networking. SEO must-haves such as Botify, Link Research Tools, Screaming Frog & SEMrush, all exhibited on the ground floor, happy to answer any questions and give advice on how to best use their tools for SEO. It was great to speak with representatives from these companies, as well as meet like-minded attendees from tech/marketing companies all over the UK and beyond.
With so many relevant SEO topic talks on the agenda, we were only sad not to be able to attend them all.
You can sign up for the next BrightonSEO in April 2019, here.
See you next year, BrightonSEO!
Did you attend BrightonSEO this year? Let us know your favourite talk of the day @hyve!
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