Safestore - Case Study

Supporting Safestore's growing online presence

Background
Safestore is the UK’s largest (and Europe’s second largest) provider of self-storage solutions. With nearly 44,000 customers, Safestore has a strong understanding of the evolving needs of its client base and a robust operational platform to continue to deliver sustained growth.

Challenge
As a growing and successful business, Safestore’s website is of immense importance, with 80% of business and customer enquiries coming through the company’s online presence. Safestore recently embarked on a number of progressive digital changes to its infrastructure in order to increase online presence and improve business performance.

In order to achieve this, and as an important part of its plans to become the UK’s number one choice for self-storage, Safestore needed a managed hosting provider to deliver and continue to support its rapid growth and its reliance on a high-quality digital strategy.

Solution
Previously with another managed hosting company, the self-storage company opted to outsource its content management system to Hyve, and re-engineer all back-end integration into Safestore’s main trading system. Safestore chose Hyve’s mission-critical approach, delivered as a 24×7, UK based management service to scale alongside the business. A team of systems architects and highly trained engineers work with clients to tailor the best possible solution for their needs.

For Safestore, Hyve’s managed service was initially a three month project. Safestore was extremely impressed with the platform and the quality of customer service, and it has now become fully integrated into its infrastructure.

Additionally, Safestore quickly realised the difference in the quality of customer service that Hyve was able to provide. With previous larger managed hosting companies, the company was regularly informed that there would be planned downtime, resulting in a loss of service. Now with Hyve, Safestore receive a highly responsive and knowledgeable service when it comes to the company’s website.

Benefits

Hyve also provides Safestore with dedicated Technical Account Managers, who understand the solution inside and out to give the technical and commercial support Safestore needs as their business grows. Jake Madders, Director at Hyve, explains, the relationship is also of strategic importance to Hyve, “We are extremely pleased to be part of Safestore’s transformation project. Safestore is at the top of its game and is a leader in the self-storage market, with ambitious plans. The team at Hyve are committed to ensuring that the company’s website will help the business continue to be successful.”

Phil Fryer, Head of Information Technology at Safestore said “The Safestore website is critical to our business, as its primary purpose is to quote customers and ultimately provide sales leads. Our website gets a lot of traffic and we needed a fast and stable platform that would enable us to scale out our business. Hyve allows us to do this very successfully and we’ve never had any issues when it comes to performance levels or downtime. When we looked at what other managed hosting providers could deliver, the service that we needed would have taken significantly longer to deploy. Hyve were able to deliver a solution that was entirely tailored to our needs and at a much faster pace.”

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