Too late to say sorry?

Written by:
Lucie Sadler
Date Posted:
26 March 2018

Nothing says ‘sorry’ like a full page apology in a newspaper. Apparently.

Big trouble
Well, Zuck’s in major trouble. Our blog on the Cambridge Analytica scandal last week covered the main points of the story, but there’s been a lot of developments since then.

Yesterday, Facebook took out ads in major US and UK Sunday newspapers to apologise for the recent data privacy scandal. This comes after several days of silence from Zuck, before appearing in loads of TV interviews…

Zuckerberg said that they could have done more to stop millions of users having their data exploited. No kidding.

This comes after reports that Facebook was warned about its data protection policies back in 2011 – they were too weak and needed to improve.

The newspaper ad read:

We have a responsibility to protect your information. If we can’t, we don’t deserve it.

You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014. This was a breach of trust, and I’m sorry we didn’t do more at the time. We’re now taking steps to make sure this doesn’t happen again.

We’ve already stopped apps like this from getting so much information. Now we’re limiting the data apps get when you sign in using Facebook.

We’re also investigating every single app that had access to large amounts of data before we fixed this. We expect there are others. And when we find them, we will ban them and tell everyone affected.

Finally, we’ll remind you of which apps you’ve given access to your information — so you can shut off the ones you don’t want anymore.

Thank you for believing in this community. I promise to do better for you.

Mark Zuckerberg

Zuck has also proposed some major steps that Facebook will take to secure the platform in the future.

Facebook’s market value and shares have dropped dramatically following the (very) public data privacy breach. Not surprising, but they’re still worth loads of $ anyway.

So is everyone going to delete Facebook? Well, the co-founder of WhatsApp says you should. Nearly every UK newspaper has written a story about it and #DeleteFacebook is trending on Twitter. We vote for a MySpace revival  (miss you, Tom).

Journos are going to milk this story for months, so cue the onslaught of ‘I survived 30 days without Facebook’ coverage. But, were people stupid enough to believe that Facebook wasn’t using their data anyway? All those tailored ads – wow, they just get me.

Top tips: you could delete your account, but in the meantime revisit your security and privacy settings, hide your personal info, and control app activity.

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