Stop the ads (please)

Written by:
Lucie Sadler
Date Posted:
21 December 2017

Is this an end to intrusive ads?

There’s nothing more annoying than a gaudy ad popping up when you’re trying to browse the web. Or the ones that you can’t get rid of, taking over the entire page until you find the minuscule ‘x’ hidden in the corner.

Built-in blocker
Well, Google have announced that they’ve built an ad-blocker into their Chrome browser, which is music to our ears. It’s a built-in ad-blocker, so no more of those third rate ‘blocker’ plug-ins on your browser.

Chrome is usually the browser of choice anyway, and now it’s going to stop showing the bad ads (including Goggle ones), for our browsing pleasure. Most of Google’s releases take ages to come out but this will be launched in the not so distant future, on 15th February next year.

Joining the coalition
The ad-blocker comes off the back of Google joining the Coalition for Better Ads, which sets industry standards for how companies should improve their ads for consumers. Google will cut off ad revenue from sites with low quality ads. Those that flash, take up the whole page, or play music unexpectedly are all gone.

The built-in blocker will take an all or nothing approach – all ads will be blocked if one doesn’t follow the standards, and all ads will be allowed if they follow the standards.

Hitting hard
Google will notify websites that contain dodgy ads that they will potentially be blocked, updating them via the Ad Experience Report tool. Sites have 30 days to make the ads meet the industry standards, or they’ll have all their ads blocked by Google.

Chrome won’t be blocking all ads (that’s where they make most of their revenue), but just improving the user’s experience whilst using the browser. Here’s even more power over advertising online for Google.




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