Last modified: August 2021
Last modified: August 2021
Welcome to Hyve’s Privacy Notice.
1.1 Hyve respect your privacy and are committed to protecting it through our compliance with this Privacy Notice and all applicable data protection laws including, but not limited to, the EU Regulation 2016/679 as it forms part of the law of England and Wales under s.3 of the European Union (Withdrawal) Act 2018 (UK GDPR), the Data Protection Act 2018 (DPA) and the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011.
1.2 This Privacy Notice aims to inform you as to how we may collect from you, or you may provide to us, Personal Information in relation to Hyve Offerings and our practices for using, maintaining, protecting and disclosing that information.
1.3 Hyve Offerings are not intended for children as we do not knowingly collect data relating to children.
1.4 This Privacy Notice does not apply to:
(i) any Content processed, stored or hosted by any clients using Hyve Offerings; or
(ii) Any products, services or content that are offered by third parties or have their own privacy notice/policy.
1.5 Regarding section 1.4(i) above, it is important that you read this Privacy Notice together with any other data protection, privacy and processing policy that we may provide on specific occasions when we are collecting or processing Personal Information about you so that you are fully aware of how and why we are using your data. This Privacy Notice supplements other notices and policies and is not intended to override them. If you are unsure of where to find any such applicable data protection, privacy and processing policy, please contact us.
Aggregated Data shall mean statistical or demographic data that does not directly or indirectly reveal your identity.
Anonymous data shall mean data where all personal identifiers, both direct and indirect, that may lead to an individual being identified has been removed.
External Third-Parties shall mean any service providers, professional advisors, HMRC, regulators and other authorities.
Hyve Offerings shall mean Hyve’s website, MyHyve, social media, marketing initiatives and any services we may provide.
Internal Third-Parties shall mean any companies within the Hyve Group.
Legitimate Interests shall mean the interest of Hyve in conducting and managing our business to enable us to give you the best and most secure experience.
(i) We make sure we consider and balance any potential impact on you and your rights before we process your Personal Data for our Legitimate Interests.
(ii) We do not use your Personal Data for activities where our interests are overridden by the impact on you, unless we have your consent or are otherwise required to do so by law.
(iii) You can obtain further information about how we assess our Legitimate Interests against any potential impact on you in respect of specific activities by contacting us.
Legal Obligation shall mean any legal obligations that Hyve are subject to.
Perform the Contract shall mean processing your Personal Data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Personal Data/Personal Information shall mean any information about an individual from which that person can be identified. This does not include data where the identity has been removed (Anonymous data).
Special Categories of Data shall include details about race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information regarding your health, genetic, biometric data and criminal convictions and offences.
3.1 We use different methods to collect data from and about you, including through:
(i) Direct interactions – you may give us your information by filling in forms or by corresponding with us. This includes Personal Data you provide when you:
(a) Apply for more information regarding our services;
(b) Subscribe to any of our publications;
(c) Give us feedback or contact us.
(iii) Third-parties or publically available sources – we will receive Personal Data about you from various third-parties and public sources as set out below:
(a) Analytical providers;
(b) Advertising networks; and
(c) Search information providers.
3.2 We collect different kinds of Personal Data about you in the course of providing Hyve Offerings, which we have grouped together as follows:
(i) Identity Data – such as first name, maiden name and last name.
(ii) Contact Data – such as email address’ and telephone numbers.
(iii) Financial Data – such as bank account and payment details.
(iv) Transaction Data – such as details surrounding payments to and from you and other details of services you may have purchased from us.
(v) Technical Data – includes internet protocol [IP] address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
(vi) Profile Data – such as your username, password, orders and requests made by you.
(vii) Usage Data – such as information about how you use our website, products and Service.
(viii) Marketing and Communications Data – includes your preference in receiving marketing from us and our third-parties and your communication preferences.
3.3 We also collect, use and share Aggregated Data such as statistical or demographic data. Aggregated Data could be derived from your Personal Data but is not considered Personal Data in law as this data will not directly or indirectly reveal your identity. For example:
(i) we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature; however
(ii) if we combine or connect Aggregated Data with your Personal Data so that it can be directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this Privacy Notice.
3.4 We do not collect any Special Categories of Data about you.
3.5 Where we collect Personal Data by law, or under the terms of the contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to cancel a service you have with us, but we will notify you if this is the case at the time.
4.1 We will only use your Personal Data when the law allows us to. Most commonly, we will use your Personal Data in the following circumstances:
(i) Where we need to Perform the Contract we are about to enter into or have entered into with you;
(ii) Where it is necessary for our Legitimate Interests and your interests and fundamental rights do not override those interests; or
(iii) Where we need to comply with a Legal Obligation.
4.2 Generally, we do not rely on consent as a legal basis for processing your Personal Data, although we will get your consent before sending third-party direct marketing communications to you via email or text message.
4.3 You have the right to withdraw consent to marketing at any time by contacting us.
5.1 We have set out below, in table format, a description of all the ways we plan to use your Personal Data, which legal bases we rely on to do so and what our legitimate interests are.
5.2 Hyve may process your Personal Data for more than one lawful ground, depending on the specific purposes for which we are using your data.
|To register you as a new customer.||(a) Identity|
|For the performance of a contract with you.|
|To process and perform your order, including to:|
– manage payments, fees and charges; and/or
– collect and recover money owed to us.
(e) Marketing and Communication
|For the performance of a contract with you, as well as our Legitimate Interests to recover debts due to us.|
|To manage our relationship with you, which shall include notifying you about changes to our terms or Privacy Notice.|
(c) Marketing and Communications
|Necessary to comply with our Legal Obligation.|
|To administer and protect our business and this website.||(a) Identity|
|Necessary for our Legitimate Interests for running our business, provision of administration and IT services, network security and to prevent fraud.|
Necessary to comply with Legal Obligation.
|To deliver relevant website content and advertisement, as well as measure and understand the effectiveness of the advertising we serve.|
(f) Marketing and Communications
|Necessary for our Legitimate interests to understand how our clients use our services in order to better improve and develop them.|
|To use data analytics to improve our website, services, marketing, customer relationships and experiences.|
|Necessary for our Legitimate Interests to define types of customers for services, to keep our website updated, relevant and to develop our business.|
|To make suggestions and recommendations to you about goods or services that may be of interest to you.||(a) Identity|
(e) Marketing and Communications
|Necessary for our Legitimate Interests to develop our services and grow our business.|
6.1 We may use your Identity, Contact, Technical and Usage Data to form a view on what we think you may want or need, or what may be of interest to you.
6.2 You will receive marketing communication from us if you have requested information from us or have purchase services from us and you have not opted out of receiving that marketing.
6.3 We strive to provide you with choices regarding certain Personal Data uses, particularly around marketing and advertising.
6.4 We will get your express opt-in consent before we share your Personal Data with any third-party for marketing purposes.
7.1 You can ask or third-parties to stop sending you marketing emails at any time by following the opt out links on any marketing messages sent to you, or by contacting us at any time.
7.2 Where you opt out of receiving these marketing messages, this will not apply to Personal Data provided to us as a result of any service orders.
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third-parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice/policy of every website you visit.
9.1 You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.
9.3 For more information about the cookies we use, please see https://www.hyve.com/resources/cookie-policy/
10.1 We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
10.2 If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
10.3 If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
10.4 Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
11.1 We may share your Personal Data with the parties set out below for the purposes set out in Section 5 above:
(i) Internal Third-Parties
(ii) External Third-Parties
(iii) Third-Parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your Personal Data in the same way as set out in this Privacy Notice.
11.2 We require all third-parties to respect the security of your Personal Data and to treat it in accordance with the law. We do not allow our third-party service providers to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions.
12.1 Client may select where certain data will be stored and Hyve can store it there in accordance with their applicable Service Agreement. If Client wishes to store data outside of the UK, please be aware that the jurisdiction specific Privacy Notice will apply.
12.2 We do not share any of your Personal Data outside of the UK.
13.1 We have put in place appropriate security measures to prevent your Personal Data from being accidentally lost, used, accessed in an unauthorised way, altered or disclosed.
13.2 We limit access to your Personal Data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Data on our instructions and they are subject to a duty of confidentiality.
13.3 We have put in place procedures to deal with any suspected data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Hyve keep your Personal Information to enable your continued use of Hyve Offerings for as long as it is required in order to fulfil the relevant purposes described in this Privacy Notice, as may be required by law or as otherwise communicated to you. How long we retain specific Personal Information varies depending on the purpose for its use and we will delete your Personal Information in accordance with applicable law.
15.1 Right of Access
(i) You have the right to ask whether we hold Personal Information about you and to request copies.
(ii) You can contact Hyve and request information such as:
(a) Your name, email address, physical address, phone number and other similar contact information;
(b) Usernames, aliases, roles and other authentication/security credential contact information; and
(c) Your purchase, usage, tax, billing and payment history.
(iii) We may decline to process requests that Hyve find to be frivolous or vexatious or that we may consider jeopardize the privacy of others, are extremely impractical or for which access is not otherwise required by law.
15.2 Right to Rectification
(i) You shall have the right to have your information rectified as a result of inaccurate, incomplete or out of date Personal Data.
15.3 The right to Erasure
(i) This is your right, subject to certain limitations under applicable law, that your Personal Information be erased from our possession (also known as the “Right to be Forgotten”).
(ii) You may request the deletion of Personal Information that is no longer necessary for the purposes underlying the processing, processed based on withdrawn consent or processed in non-compliance with applicable legal requirements.
15.4 If you wish to exercise any of these rights, please contact our Data Protection Officer or another member of staff for further details.
16.1 We operate a number of social media accounts including, but not limited to, Facebook, Twitter, LinkedIn, YouTube and Instagram.
16.2 This Notice covers how we will use any data collected from those pages, but it does not cover how the providers of social media websites themselves will use your information.
16.3 Please ensure you read that applicable privacy notice/policy of the social media website before sharing data and make informed use of the privacy settings and reporting mechanisms to control how your data is used and its visibility.
We may need to request specific information from you to help us confirm your identity and ensure your right to access Personal Data or to exercise any of your other rights. This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We keep our Privacy Notice under regular review and it is our commitment to post any changes we make to our Privacy Notice on this page. If we make any material changes to how we treat our users Personal Information, we will notify you by email to the primary email address specified in your account. The date the Privacy Notice was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address to you and for periodically visiting our Website and this Privacy Notice to check any changes. Historic version can be obtained by contacting us.
19.1 For the purposes of this Privacy Notice, Hyve is the controller and processor for the Personal Data we collect.
19.2 We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this Privacy Notice. If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, please contact the DPO using the details provided below.
If you have any questions about this Privacy Notice or our privacy practices, please contact our DPO in the following ways:
Ms Jamie Todd
Studio 5 & 6, The Colour Rooms, 12 Richmond Parade
BN2 9QD Brighton, UK
Phone: 01273 672834
You have the right to make a complaint at any time to the Information Commissioners Office (ICO), the UK regulator for data protection issues. However, we would appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
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