Internet Explorer brand dropped by Microsoft

Written by:
Date Posted:
23 March 2015

Microsoft announce that Internet Explorer will be replaced by new browser at end of 2015. 

20th Birthday
Internet Explorer? We don’t remember the last time we used it either.

Celebrating its 20th birthday this year, the Internet Explorer (IE) brand is set for a huge overhaul at the end of 2015. The past few years have been tough for Microsoft, competing against the increasing popularity of Google Chrome, Firefox and Safari.

New browser
Whilst the IE brand makes us feel nostalgic for the simplicity of Windows 95 and browsing the web in the early days, the once iconic ‘e’ means very little in 2015. Internet Explorer hasn’t kept up with the competition. The current IE interface isn’t exactly the height of sophistication, it’s in need of a drastic refresh.

Microsoft plan to unveil the new web browser later in the year with the Windows 10 launch. Internet Explorer’s reputation has been tainted with concerns over security, spyware and adware on the browser, so Microsoft hope to change people’s perceptions with their new and improved browser.

With over 11 releases of IE over the past two decades, Microsoft really needs to come back with something bigger and better with the relaunch. Google Chrome is by far one of the most popular browsers in use worldwide, and along with Firefox and Safari are known for having faster technology, better security and slicker design than IE.

It will be interesting to see what the tech giants can do with the rebrand.


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