How is Cloud Computing revolutionising the retail industry?

Written by:
Amelia Craig
Date Posted:
27 February 2019

As online shopping gains momentum, the future of the high street is increasingly uncertain

The future of retail
The retail industry has entered an age of rapid digital transformation now that smart phones and tablets are the devices of choice for most shoppers. You no longer need to leave the comfort of your home (or sofa) in order to shop online 24/7/365.

The UK high street is now suffering due to the success of online shopping. In the first half of 2018 alone, more than 2,700 physical stores were shut down. In the last ten years, in-store sales have declined by 20%, and it is estimated that one in every five pounds is now spent via the internet.

The next step
In order for retail businesses to stay ahead of the game, it is crucial that they invest in digital transformation projects. Web users want user-friendly, well-designed websites to make the sales process as smooth as possible.

However, a website alone is not enough to keep consumers satisfied. Retailers must also invest in a website that has fast page loading speeds and does not suffer from any downtime. The quality of a retailer’s website has become crucial to the opinion consumers form of the brand, and therefore whether or not they continue to buy from them.

Hyve’s Enterprise Cloud is a great solution for retailers to build their online presence, providing a high-availability, scalable platform to grow and meet consumer demands.

Benefits of Hyve’s Enterprise Cloud

  • Unlimited Scalability:
    Hyve’s Enterprise Cloud offers virtually unlimited scalability. As demand for your website begins to increase we can scale your platform instantly to allow for this growth. On key shopping days such as Black Friday, when traffic is guaranteed to spike, we can scale your website as traffic increases, and scale it back when demand falls. With the use of our load balancers, we can spread traffic over multiple servers to improve performance and fault tolerance. This ensures that your website will not experience downtime due to a spike in traffic.
  • Reliability:
    As a standard, our Enterprise Cloud offers High Availability, meaning that if the blade your virtual machines (VM) were running on failed, the VM would be automatically rebooted on another blade, preventing downtime to your website. Our data centres are peered with multiple bandwidth providers, to ensure that if one was to fail, the system would remain up and running.
  • Performance:
    Our cloud runs on VMware, the most reliable virtualisation software in the industry, ensuring our cloud platform is available 24/7. We use Fibre Channel and SSD disk technology, which makes our cloud super-fast.

Does your business rely on online services? Give us a call on 0800 612 2524 if you would like to discuss how our Enterprise Cloud could help your business scale and grow.

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