Written by:
Lucie Sadler
Date Posted:
24 May 2018

The floodgates have opened

Inboxes around the world are currently being hit with endless ‘privacy policy’ emails with laughable subject lines. We get it – you want to keep our details.

Tomorrow is deadline day, and companies around Europe have been sending out their updated privacy policies or ‘opt in’ emails for weeks. Some companies are apparently even offering discounts and prize draws to people who opt in.

So as you’ll probably all know, GDPR (General Data Protection Regulation) is the EU’s new privacy policy that requires people to explicitly opt in to having their data used. So that means that companies who have your email address without your permission will not be able to use or store it any more. The rules apply for every company that handles data about people in Europe (whilst we’re still in the EU *sobs*).

There’s nothing like wading your way through tons of recruitment company mails from yesteryear, that website you bought a print from in 2012, or an owl sanctuary that you’ve never even visited.

As ever, people have turned to Twitter to vent their frustrations over their overflowing inboxes. Some people just don’t seem to get it. Why so many emails?

It’s actually a useful way to get rid of a load of spammy mail though, just ignore their requests to opt in. Then you’re off their mailing list for good.

Do stay in touch with us though – to receive our weekly newsletter opt in here.

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