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Delete - Case Study

Delivering strategic technical advice, services and support to Delete customers

Delete is an award-winning digital creative and marketing agency based in London, Leeds and Munich specialising in the delivery of digital transformation strategies for major brands. The company offers a range of strategic, creative and technical services across every aspect of digital media, and is renowned for creating products, solutions and campaigns that truly inspire audiences and attract customers.

As a business focused on digital campaign design and delivery, Delete regularly requires managed hosting services to support its creative efforts.  They needed an experienced, specialist service partner to provide clients with high performance, reliable hosting services backed up by exceptionally strong service levels.

“We are very strong both creatively and technically, but the idea of also becoming a web host with the expertise to support our campaigns was not part of our planning,” explained James Carrington, Partner and Chief Technology Officer at Delete.  “We needed a specialist partner who could work directly with us and our clients to deliver the strategic technical advice, services and support they require.”

Ultimately, the sites built by Delete must be resilient to spikes in web traffic, highly secure and offer maximum service uptime.

Delete has worked on a number of strategic campaigns with Hyve, notably for Southampton FC and the UK’s leading self-storage provider, Safestore.  In each case, Hyve builds a direct relationship with the client in order to understand their particular needs, and then to provide the advice and guidance to optimise the performance of their site.

Project deployment focuses on key technical milestones ranging from server build, migration and content delivery, to platform configuration, fine-tuning and launch.  Hyve maintains and delivers 24/7 monitoring and support, backed up by ongoing performance tuning, giving every client the ability to scale Hyve’s services according to their requirements.

Experience and track record are key for Delete and their clients.  “Some clients need a hosting company with capabilities and expertise around specific platforms such as Kentico and Sitecore,” explains Carrington.  “As a result they put Delete and our hosting partner through a lot of due diligence – Hyve’s experience in areas such as these is vital to winning business and overall project delivery.”

Service and support is also central to the overall approach.  Each Delete client is allocated a dedicated Hyve Technical Account Manager, who has detailed knowledge of the priorities and challenges they face.  Clients receive direct, personal support from their account manager contact.

For clients such as Southampton FC and Safestore, Delete has been able to deliver a creative, reliable online presence, backed up by the highest levels of customer service. Each customer has been able to roll out an enhanced digital strategy without adding to the workload of its in-house team.  “We love the confidence and flexibility Hyve provides,” explains Carrington. “Quite a lot of the work we do is complex, and Hyve play a vital role in creating smarter ways of doing things that will save money, or do more with the same budget.”

“We have a responsibility to our supporters locally and around the world to ensure that our website is a high performance, always available resource, so needed a secure, stable hosting platform able to cope with high demand,” said James Kennedy, Head of Marketing. “Hyve not only fully understand this but they have exceeded all of our expectations. They have been agile enough to meet our exact architecture requirements and deliver a hosting solution that allows us to bring the best experience to our fans.”

Phil Fryer, Head of Information Technology at Safestore: “The Safestore website is critical to our business – its primary purpose is to quote customers and ultimately provide sales leads. Our website gets a lot of traffic and we needed a fast, stable and scalable platform. Hyve allowed us to do this very successfully. We’ve never had any issues when it comes to their performance levels or downtime. Other managed hosting providers’ timescales to deploy were significantly longer. Hyve were able to deliver a solution entirely tailored to our needs at a much faster pace.”

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