From high profile organisations plagued by hacking attacks, to huge data breaches and the infamous iCloud photo leak, 2014 was a year of change. Technology giants Hewlett-Packard split into two separate companies and Rackspace saw its future hang in the balance in the latter part of the year. AWS continued to dominate the cloud landscape, with Google and Microsoft pitching not far behind for the coveted second spot.
But what does 2015 have in store for the cloud computing industry?
This year, businesses will have more confidence in the cloud as a viable and cost-effective replacement for their existing technologies. There has been a huge rise in the adoption of cloud computing over the past few years, especially by well known businesses. 2015 will follow trend. The G-Cloud scheme has certainly aided cloud adoption in the UK, which promotes heightened security and elasticity for the public sector.
However with this growth there are also problems. Whilst more businesses will move to the cloud this year, security will be at the forefront of their minds. Security will continue to be a key issue and hosts will be extra diligent in order to deal with the rapidly changing threats. Hacks can’t be stopped, all that can be done is to protect yourselves against them. 2015 is all about awareness.
Some vendors will struggle to cope with increasingly complex hacks, meaning that many businesses will move their hosting from budget hosts to more specialist providers in order to better protect their systems and data.
AWS will continue to dominate the industry this year. Whilst their business model is the ideal off-the-shelf, self-managed solution, companies must have a functional IT department in order to manage the systems. To compete with their presence in the market, other hosts will start to offer and refine more niche, managed services to secure their position in the market.
AWS, Microsoft Azure and Google will also continue their public cloud war, reducing prices to match each other and aiming to offer more specialist services.
Larger cloud companies will continue to acquire smaller ones, aiming to generate additional revenue. Last year we saw Cisco buy Metacloud, and HP buy Eucalyptus, let’s see what the year has in store for further investments. This could be a seriously big year for Google..
IaaS, PaaS, SaaS
There will be more software as a service (SaaS) and platform as a service (PaaS) offerings appearing this year, as more traditional software moves to the cloud and applications are developed. Fewer IaaS offerings will be in use this year, with several being phased out or redesigned to meet customer requirements.